Engagement and Follower Growth: Social Media Strategies of Swiss Athletes at the Paris Olympics by Larssyn Staley, Florian Droux

“…Understanding the factors driving engagement and follower growth on social media during high-visibility events is critical for athletes to leverage their athletic performance for brand growth and endorsement opportunities (Bredikhina et al., 2023; Su et al., 2020). This study investigates how athletic performance and social media behavior influence engagement and follower growth on Instagram among Swiss athletes during the Summer Olympic Games in Paris 2024. …”
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Carbon footprint reduction practices in the Olympic Games: a policy mobility approach by Wesselia Isa Ngoenha

“…Results Despite initiatives such as Agenda 21, Olympic Agenda 2020 and Agenda 2020+5, which aim to embed sustainability into the Games, their impact remains uneven. …”
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“Faster, Higher, Stronger – Together”?: the Crisis of the World Sports Movement in the Context of the Pandemic and the Problem of Racism by E. V. Khakhalkina, A. V. Munko

“…In recent years, sport reflects the most painful trends in social development, economics, culture, and international politics.Major international sporting events of the summer 2021 reveal, according to authors, the crisis of Olympism and degradation of the ideological and philosophical basis of professional sport, which is an important element of international relations undergoing a noticeable transformation under the influence of the coronavirus pandemic and the exacerbation of racist traumas of the past.The study is based on social constructivism, it uses elements of critical discourse analysis and comparative analysis. …”
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