Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness by Germano Glufke Reis, Maria Tereza Leme Fleury, Afonso Carlos Corrêa Fleury, Felipe Zambaldi

“…Therefore, these dimension s may exert simultaneous and opposing stimuli and unaligned forces that affect the develo pment of competences abroad, generating a “tug of war” effect.…”
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