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    The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

    The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement by Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim

    Published 2016-01-01
    Subjects: “…sport celebrity…”
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