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    Analysis of the impact of sports sponsorship by Banco Panamericano: an event study

    Analysis of the impact of sports sponsorship by Banco Panamericano: an event study by Márcio Mellaci, Leandro Augusto Petrokas, Rubens Famá

    Published 2012-01-01
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    The Virtual Meets the Real in Sports World: Is There a Circular Effect Between Traditional Sports and eSports Fan Identification?

    The Virtual Meets the Real in Sports World: Is There a Circular Effect Between Traditional Sports and eSports Fan Identification? by Andre Ferreira Gavinho Cardoso, Victor Manoel Cunha de Almeida

    Published 2023-01-01
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