TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA by Asta Pukienė, Ugnė Lisauskaitė

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Scale Development on the Effect of Social Media Influencers on Purchase Intention by Murat Selim Selvi, Şermin Önem

Subjects: “…social media influencer…”
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Caracterización sectorial y de género de los Influenciadores de Medios Sociales en X by María del Mar Muñoz Martos, María-Mercedes Rojas-de-Gracia

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The health paradoxes of social media influencers by Martin Mileros, Charlotte Norrman, Christina Öberg

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How Social Media Influencers Shape Consumer Perceptions and Buying Behavior at Inland Resorts: A Mixed-Methods Inquiry by Christine Mae G. Montenegro, Nenette D. Padilla

Subjects: “…Hospitality and tourism, Marketing, Social media influencers, Mixed-method, Philippines…”
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Aesthetic dentistry and ethics: a systematic review of marketing practices and overtreatment in cosmetic dental procedures by Masoumeh Rostamzadeh, Farshad Rahimi

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Cognitive authorities of COVID-19 information: educational differences and outcomes of trust in health experts and social media influencers in Finland by Sanna Malinen, Aki Koivula

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Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram by Afrah A. Alsalloum, Jason Gainous

Subjects: “…female social media influencers…”
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Bibliometric analysis of social media persuasiveness and influence: a comprehensive review from 2010 to 2023 by Arfan Rehman Sherief, Arun Kumar Tarofder, Aidarus Mohamed Ibrahim, Raja Irfan Sabir, Muhammad Ahmad, Asad Ur Rahman

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Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model by .Kikawa, Cliff R, Kiconco, Charity, Moses, Agaba, Ntirampeba, Dimas, Ssematimba, Amos, Kalema, Billy M.

Subjects: “…social media marketing; electronic marketing; social media influence; small and medium enterprises (SMEs); structural equation modelling; moderating variables…”
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