The use of South African languages by youth on social media by Carol Lesame, Edgar Malatji

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Exploring Engagement Repetoires in Social Media: the Museum Perspective by Linda Lotina, Krista Lepik

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The Impact of Social Media Marketing Activities on Purchase Intention by Firas Alnaser, Mahmoud Alghizzawi, Ghaith Abualfalayeh, Fandi Omeish, Sager Alharthi, Saed R. Al Koni

Subjects: “…Perceived Value, Brand Engagement, Social Media Marketing, Emerging Markets, Palestine…”
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The antecedent and consequences of resistance to social media adoption in SMEs by Yuni Istanto, Dyah Sugandini, Mohamad Irhas Effendi, Rahajeng Arundati

“…This study aims to analyze the resistance to social media adoption in SMEs that have limited resources and experienced a decline in sales due to the COVID-19 Pandemic. …”
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Peace Building and Social Media in a Cosmopolitan Society by I. Omotayo Adeshina

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Challenges of political communication with young people on social media by A. A. Komarova

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Social Media Marketing in the Yorùbá Video Film Industry by Olagoke Alamu

“…Based on this premise, it is necessary to investigate the level of acceptance of social media as a channel for film marketing in the fledgling Yorùbá video film industry. …”
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Open Government, Social Media and Western Balkan Countries by Mirela Mabić, Dražena Gašpar

“…The authors have analysed the official profiles of the respective countries on social media and calculated the Facebook Assessment Index (FAI) for WBCs, and Croatia and Slovenia as a benchmark. …”
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THE USE OF LINGUISTIC DEVICES IN ADVERTISEMENT SLOGANS ON SOCIAL MEDIA by Gabija Konopacka, Dinalda Simuntienė

“…As the key factor for spreading awareness and attracting new consumers, advertising has gained power by employing the written word as the best means of communication. Social media platforms (Facebook, Instagram, Twitter, Pinterest and many others) are chosen more and more often as they are used by a profuse number of potential customers. …”
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Social media and capital markets: an interdisciplinary bibliometric analysis by Wen Long, Man Guo

Subjects: “…Social media…”
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Mapping the global election landscape on social media in 2024. by Giulio Pecile, Niccolò Di Marco, Matteo Cinelli, Walter Quattrociocchi

“…In 2024, a significant portion of the global population will participate in elections, creating an opportunity to analyze how information spreads and how users behave on social media. This study examines the media landscape on Facebook by analyzing posts from political parties and major news outlets in Europe, Mexico, and India. …”
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The social media diet: A scoping review to investigate the association between social media, body image and eating disorders amongst young people. by Alexandra Dane, Komal Bhatia

“…<h4>Conclusion</h4>Social media usage is a plausible risk factor for the development of eating disorders. …”
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Problematic social media use in 3D? Relationships between traditional social media use, social virtual reality (VR) use, and mental health. by Shay Xuejing Yao, Joomi Lee, Reed M Reynolds, Morgan E Ellithorpe

“…This research expanded on prior work exploring the relationship between social media use, social support, and mental health by including the usage of social virtual reality (VR). …”
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Social Media: The New Frontier for Human Resource Management in Asia by Ismi Rajiani, Deasy Arisanty, I Gede Riana

“…Social media has become an increasingly vital tool for human resource management (HRM) in many parts of the globe. …”
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Social Media Use in European Hotels: Benefits and Main Challenges by Aurora Garrido-Moreno, Nigel Lockett

Subjects: “…social media tools…”
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The need for financial education in the face of the social media and cryptocurrency phenomenon by Sonia Martin Gomez, Angel Bartolome Muñoz de Luna

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Examining the attitude towards social media advertisements on purchase intention by Mohammad Saeid Kiani

Subjects: “…social media…”
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Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media by Ana-María Casado-Molina, Célia M.Q. Ramos, Francisco Cabrera

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TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA by Asta Pukienė, Ugnė Lisauskaitė

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The Impact of Anglicisms on Ukrainian Undergraduates as Consumers of Social Media Content by Yasser Al Tamimi, Yanina Lisun

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