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Evaluating the role of environmental advertising on the use of eye movements towards the brand
Published 2025-02-01“…The main contextual factors of Ambient advertising are determined based on the use of eye tracking also include advertising slogans, billboard elements, and customers' eye movement analysis. …”
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Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies
Published 2024-06-01“…In relation to the result obtained from the analysis of the tenth hypothesis in relation to social factors, the following suggestions are presented: creating a customer club, creating pages in the space of social networks to increase interaction with customers, inserting a slogan related to social responsibility on the packaging In relation to the result obtained from the analysis of the eleventh and twelfth hypotheses in relation to communication factors, the following suggestions are presented: the use of attractive colors in product packaging; providing detailed information regarding the ingredients used in the product's manufacture; using the appropriate logo on the packaging. …”
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43
Freedom of expression, aspiration and gender: A cultuling in the student demonstration
Published 2025-01-01“…This study examines Indonesian student demonstration slogans using the conceptual model of cultuling analysis. …”
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44
Comments on Keyan Tomaselli’s "The 2022 Copyright Amendment Bill: Implications for the South African universities’ Research Economy"
Published 2022-12-01“…The clamour from the interest groups is mainly by way of loud slogans on anecdotal experiences, sometimes in sectors that are irrelevant to the discussion. …”
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Socio-ethical Objections to Assisted Suicide
Published 2024-11-01“…Recent court rulings, in particular by the German Federal Constitutional Court, reveal far-reaching changes in the understanding of human nature. Under the lofty slogans of human rights and freedom, there is a systematic transformation of the role of law as guarantor of absolute human autonomy. …”
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« Kwir nou exist » : le mot Kwir et les arguments linguistiques, culturels et sociohistoriques dans les discours des jeunes Réunionnais·es de la minorité sexuelle et de genre...
Published 2023-12-01“…It involves a discourse analysis based on heterogeneous empirical data, including activist speeches from the first two LGBTQIA+ visibility marches, individual discourses, manifestos, and slogans. The focus is on examining the role of the word "kwir" and the Creole language as tools of resistance, with special attention to the mobilization of the island’s colonial and slave past. …”
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Engagements étudiants en Algérie post-22 février. Sociohistoire d’un mouvement « désenchanté »
Published 2023-12-01“…These students chanted anti-system slogans, organised strikes and rejected several of the government's initiatives to end the crisis. …”
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The evolution of the mood of the Izhevsk-Votkinsk workers in October 1917–December 1918
Published 2024-02-01“…Based on the developments of historiography, as well as archival sources introduced into scientific circulation, it is established that the mood of the workers at these factories is determined by material and personal interests, characterized by patriarchy and weak politicization, the popularity of the moderate slogans of the Constituent Assembly and non-participation in the war. …”
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The functions of punning utterances in English and Chinese: a cross-cultural perspective
Published 2021-12-01“…Though forming a tiny fraction of the utterances produced in these languages, they tend to stand out and can be encountered in diverse communicative settings, including poetry and prose, jokes and comedy routines, advertising slogans and book titles. Whether perceived as “the lowest form of wit” or a lofty rhetorical device, they perform a wide range of functions which are often grounded in distinct cultural and historical backgrounds they are embedded in. …”
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Cross-cultural messaging: Evaluating the consistency of climate change communication post-translation
Published 2025-01-01“…Using a qualitative approach, this study analyzes the translated environmental campaign materials, focusing on the identification and analysis of translation techniques used to translate messages or slogans. The analysis draws on an existing taxonomy of translation techniques to categorize and examine the strategies used by translators. …”
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51
I Cavalieri erranti: il resoconto del viaggio della canzone anarchica, dalla storia all’inconscio collettivo
Published 2013-12-01“…Entre 1875 et 1940, le mouvement libertaire italien fabrique la plupart des hymnes qui seront adoptés, avec des variantes, par les travailleurs de toutes tendances et de tous milieux — communistes, socialistes, ouvriers, paysans — et qui vont marquer profondément les slogans et les rêves des plusieurs générations. Nous analyserons — à partir d’exemples chantés — l’évolution de la chanson anarchiste et ses influences sur la culture, la musique et dans l’imaginaire populaire.…”
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Dalla «Canzone politica» alla «Canzone d’autore»: Italia 1968
Published 2013-12-01“…L’année 1968 a, en Italie comme ailleurs, sa bande sonore spécifique, dans laquelle les slogans se fondent avec les chansons protestataires issues du mouvement beat, avec les chansons politiques traditionnelles et récentes, et avec les chansons d’auteurs, les « cantautori » (chanteurs engagés). …”
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Cultura ciudadana. Renegotiating the Boundary between State and Society
Published 2015-05-01“…It does so by inundating public space with educational spectacles, symbols, and slogans that circumscribe public debate and instruct citizen’s behavior. …”
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De « Todo bajo el sol» à « España es parte de ti » : 30 ans de spots de promotion touristique
Published 2021-02-01“…This article proposes to study the adverts produced by Inprotur and Turespaña since 1987 with the campaign "Everything under the sun" and 2017 with "Spain is part of you" in order to highlight their communication strategies (slogans, images and imaginaries mixed together). In addition, the study of these 30 years of videos will enable us to recreate a history of tourism in Spain, both from the point of view of supply and demand and see how these campaigns correspond to the logic of nation branding following little by little that of experiential marketing.…”
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"Até que todas sejamos livres": o ativismo 'sentipensado' das feministas agroecológicas brasileiras contra as violências agrocapitalistas
Published 2022-04-01“…O vínculo com a Terra e a fusão entre emoções e análise política são analisadas através do estudo de materiais ativistas (mística, canções, poemas, slogans) e entrevistas com ativistas rurais. A compreensão deste sentipensamento lança luz sobre as diferentes dimensões da violência. …”
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Recepcja i rozwój idei eugenicznej na ziemiach polskich w XIX i XX wieku
Published 2012-12-01“…=e eugenicists have established marriage counseling and even insisted upon conscious maternity. However as racist slogans become more frequent in the lead-up to the Second World War, most Polish Eugenicists were opposed to sterilization, castration, and the elimination of people.…”
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« L’Indépendance, c’est maintenant ! » Réflexion sur le soulèvement populaire en Algérie
Published 2019-12-01“…What kind of imaginaries are carried by the slogans and demands expressed throughout the different types of mobilisations? …”
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O agenciamento de símbolos nacionais na construção das narrativas comunicacionais e políticas no Brasil na campanha eleitoral de 2022
Published 2023-11-01“…São observadas narrativas e simbologias construídas sobre alguns usos e interpretações da bandeira nacional, as cores verde-amarelo e os slogans de campanha, bem como a identidade visual, dos então candidatos à Presidente da República de 2022 Luís Inácio Lula da Silva e Jair Messias Bolsonaro. …”
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SOCIAL ECONOMIC CHANGE AS A PRECONDITION OF ETHNIC CONFLICTS: THE CASES OF OSH CONFLICTS IN 1990 AND 2010
Published 2017-11-01“…These social tensions coincided with political mobilization under the slogans of ethnicity and contributed to the intensification of the conflict making it look similar to an ethnic conflict for an outside observer. …”
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Stan gospodarski rolnych swe wschodniej Litwie w tak zwanym okresie „Litwy Šrodkowej" i początek realizacii reformy rolnej
Published 1997-12-01“…The lack of land, radical slogans from the East made the question of land structure reform important. …”
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