THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSE by Maria P. Taymour

“…Monomodal verbal and multimodal linguocreatemes (more than 18,000 units) were selected with a continuous sampling method from English-language Internet resources, visual and verbal corpora. Theoretical analysis showed that the MCF can be used to model the overall ability of a linguocreateme to initiate cognitive resonance in a recipient. …”
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