The impact of health information seeking and social influence on functional food purchase intention by Yaoze Gong, Fareyha Said, Wajiha Haq, Jiankun Gong, Iffat Aksar

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Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension by Elizabeth Kempen, Lorna Christie

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Can green attitude complement the influence of green marketing on green purchase intention for fast food products? by Hermanto Hermanto, Astuti Widji, Sugito Pudjo, Triatmanto Boge

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The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase by Mehmet Emin Yaşar, Serhat Ata, Abdülvahap Baydaş

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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

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Enhancing consumer attitudes toward a website as a contributing factor in business success by Juan Miguel Alcántara-Pilar, Francisco Javier Blanco-Encomienda, Mª Eugenia Rodríguez-López, Salvador Del Barrio-García

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Purchase intention of Millennial Muslims toward B2C e-commerce by Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman

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Scale Development on the Effect of Social Media Influencers on Purchase Intention by Murat Selim Selvi, Şermin Önem

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Examining the attitude towards social media advertisements on purchase intention by Mohammad Saeid Kiani

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The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood by N. Kardinah, Tintin Supriyatin, Khairunnisak Khairunnisak

Subjects: “…perception of celebrity endorsement, self-image congruity, purchase intention…”
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“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention by Eduardo Mesquita, Evandro Luiz Lopes, Eliane Herrero

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Evaluating the role of customization and information enrichment strategies on trust and purchase: The moderating role of intelligence in enhancing consumer experience (case study:... by Hossein Balouchi, Eesa Niazi, Mohammad Ali Siah Sarani Kojouri

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Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam by Phuong Mai Nguyen, Huong-Linh Le, Nguyen-Nhu-Y Ho, Rez Alexis Dela Cruz, Luu Ly Tran, Vu Phuong Anh Do

Subjects: “…Cosmetics, Consumer Attitude, Ethical Marketing, Health Consciousness, Purchase Intention…”
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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

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Impact of Greenwashing and Perceived Value on Purchase Intention in the Bottled Drinking Water Industry: Mediating Role of Trust by Rifai Apriture Afianto, Jati Waskito

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Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective by Luciene Eberle, Luan Hoffman da Cruz, Gabriel Sperandio Milan

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Investigating the Effect of Effective Factors on Actual Purchase with the Mediating Role of Purchase Intention and the Moderating Role of Iranian Product Type by Aliakbar Shahri Mejarshin, Alireza Rousta, Abdullah Naami

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The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator by Falasifatul Falah, Muzakar Isa

Subjects: “…Adversity Quotient, Brand Image, Brand Trust, Career Planning, Purchase Intention…”
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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Analysis of intention to purchase travel on the Web by German Gemar, Ismael P. Soler, Laura Melendez

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