THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

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Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions by Honya Ghasemi, Ramin Bashir Khodaparasti, Hooshmand Bagheri Garbollagh

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The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention by Suchart Tripopsakul

Subjects: “…Environmental Awareness, Product Knowledge, Marketing Mix, Purchase Intention, Electric Vehicles, Thailand…”
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OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions by Deepti Sinha, Sachin Sinha, Nidhi Phutela, Priya Grover

Subjects: “…OTT, Subscription Intention, Purchase Intention, Continuance Intention, U&G Theory, Millennials…”
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The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce by Muhamammad Ikhlash, Khori Rahma Linda

Subjects: “…Perceived Size, Perceived Reputation, Online Trust, Risk Perception, Attitude, Purchase Intention…”
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Providing a model of purchase intention and customer experience on customer behavior in virtual networks by Kazem Tolooee, Hossein budaghi Khajeh Noubar, Hossein Gharehbiglo, Mojtaba Ramazani

Subjects: “…customers' purchase intention…”
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The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research by Murat Arslandere, Yusuf Er

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THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM by Ha Thu Nguyen, Phong Lam Le

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Mukbang mania: exploring attitudes and parasocial relationships among viewers by Nurul Hermina, Iwan Kresna Setiadi, Sitti Nur Azmi Fadhlurrahmah

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The Impact of Social Media-based Marketing Activities on Purchasing Intent Mediated by Social Identity, Perceived Value, and Consumer Satisfaction of Cinere Company by Zeinab Sharifi, Naser Yazdani

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Analisis Masalah Dan Solusi Live Streaming Shopping: Tinjauan Literatur Sistematis by Nandhita Zefania Maharani, Betty Purwandari, Imairi Eitiveni, Erisva Hakiki Purwaningsih

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How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services by Diana Demba, Norman Chiliya, Tinashe Chuchu, Tinashe Ndoro

Subjects: “…attitudes, trust and purchase intention…”
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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust by Agatha Jane Kristabel, Serli Wijaya, Ferry Jaolis

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Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity by Nadhita Az-Zahrah, Donni Junipriansa, Joko Rizkie Widokarti

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The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik by Natasya Citra Aliyyuldafa, Widiya Dewi Anjaningrum

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The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention by Aldan Mutia Ramadhan, Heppy Millanyani

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The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective by Elizabeth Emperatriz García-Salirrosas, Jorge Alberto Esponda-Perez, Dany Yudet Millones-Liza, Karla Liliana Haro-Zea, Luiggi Agustin Moreno-Barrera, Ghenkis Amilcar Ezcurra-Zavaleta, Luis Alberto Rivera-Echegaray, Manuel Escobar-Farfan

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Bibliometric analysis of trends and development in religion and green tourism behavior by Precious Chikezie Ezeh, Kaitano Dube

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The impact of health information seeking and social influence on functional food purchase intention by Yaoze Gong, Fareyha Said, Wajiha Haq, Jiankun Gong, Iffat Aksar

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