Agri-Food By-Products as Ingredients: Exploring Purchase Intentions Among a Sample of Italian Consumers by Maria Di Cairano, Nicola Condelli, Angela Lomonaco, Fernanda Galgano

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The Impact of Implementing Usability Principles in UI/UX on Consumer Purchase Intention on the Shopee Platform by Doni Tri Nugroho, Dwi Rosa Indah, Hardini Novianti, M. Rudi Sanjaya, M. Husni Syahbani

Subjects: “…usability, nielsen's attributes of usability, e-commerce purchase intention, ui/ux, shopee…”
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Exploring the Impact of Persuasion Knowledge and Parasocial Relationships on K-Pop Fans' Consumer Behavior in Indonesia by Khalid Abdul Hakim, Imam Salehudin

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Purchase intentions for renewable energy in Polish households: an extended technology acceptance model approach by Dagna Siuda, Magdalena Grębosz-Krawczyk

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Effect of short video content marketing of Baijiu products on consumers' purchase intentions by TONG Jun, AO Qianyin, WANG Kai

Subjects: “…baijiu product|short video content marketing|perceived value|consumer purchase intention…”
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The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia by Syariifah Saniyyah Al Gadri, Taruli Elisabeth Hutabarat, Kurniawati Kurniawati

Subjects: “…Customer Online Reviews, e-WOM, Religiosity, Trust, Perceived Credibility, Purchase Intention…”
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User-Generated Content and Its Impact on Purchase Intent for Tourism Products: A Comparative Analysis of Millennials and Centennials on TikTok by Eva Correia Ramos, Célia M. Q. Ramos

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Dampak E-WOM dan Kepercayaan Merek terhadap Minat Beli Somethinc pada Gen Z by Addriani Sukma Melati, Deni Yanuar, Novi Susilawati

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Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control by Suman Datta Sriramaneni, Venkata Varaha Devi Prasad Kotni, Garikiparthi Naga Phani Veerabhadra Babu, Chudamani Sriramneni

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Value-Based Adoption Model to Increase Purchase Intention in the Use of Virtual Try-On by Fitriana Harjati, Yolanda Masnita, Kurniawati Kurniawati

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Effect of short dramas on the purchase intention of young consumer groups for alcoholic drink brands——A qualitative analysis based on grounded theory by ZHANG Rui, SHU Bo, XING Lu

Subjects: “…young groups|short drama marketing|purchase intention|grounded theory|qualitative comparative analysis…”
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Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort by Ningyan Cao, Normalisa Md Isa, Selvan Perumal, Chuanmei Chen

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THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM by Ha Thu Nguyen, Phong Lam Le

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The Influence of Social Media Marketing, Price Discount, and Online Customer Review on Purchase Intention of Skintific Products on Shopee Live by Bernice Darros Jennedy, Haris Maupa

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Factors Influencing Generation Z's Intention to Purchase Environmentally Friendly Skincare Products by Renza Fahlevi, Valeska Lilya Kevin, Fitriana Aidnilla Sinambela

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Investigating the Effect of Psychographic and Demographic Variables on the Purchase of Sports Products (Case Study of Green Purchase of Sports Goods) by Mohammad Saeid Kiani, leila Nazari, Shahab Bahrami

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Are Social Media-Based Marketing Strategies the New Mechanisms for Attracting Consumers? A Quantitative Method-Based Approach by Maidul Islam, Shabnam A. Sheikh

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Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook by Bogdan Anastasiei, Ana Raluca Chiosa

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Modeling emoji online marketing on websites among young consumers: the moderation effect of age by Mihlali Maraule, Rodney Duffett, Tudor Edu

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Health insurance purchase intentions in the past decade: a systematic review and future research directions by Zhangwei Zheng, Hafizuddin-Syah B.A.M, Hafizah Omar Zaki, Qin Lingda Tan

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