Investigating the Effect of Effective Factors on Actual Purchase with the Mediating Role of Purchase Intention and the Moderating Role of Iranian Product Type by Aliakbar Shahri Mejarshin, Alireza Rousta, Abdullah Naami

Subjects: Get full text

Analysis of intention to purchase travel on the Web by German Gemar, Ismael P. Soler, Laura Melendez

Subjects: Get full text

Influence of location and promotion on consumer purchase decisions of Geprek Express Samarinda city by Seto Indarto, Maimun Sholeh

Subjects: “…location, promotion, and purchase decision…”
Get full text

Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity by Nadhita Az-Zahrah, Donni Junipriansa, Joko Rizkie Widokarti

Subjects: Get full text

The influence of price on purchase decision with quality of service as intervening variable by Eka Mayastika Sinaga

Subjects: “…price, service quality and purchase decision…”
Get full text

BEHAVIOURAL STUDIES OF EXTERNAL ATTRIBUTES OF BREAD AND PASTRY IN SLOVAK REPUBLIC by Mária Holienčinová, Ľudmila Nagyová, Ingrida Sedliaková

Subjects: Get full text

Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved] by Babita Rawat, Ambica Prakash Mani, Dhani Shanker Chaubey, Neha Singh, Aditi Singh

Subjects: Get full text

The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry by Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai

Subjects: Get full text

The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase by Mehmet Emin Yaşar, Serhat Ata, Abdülvahap Baydaş

Subjects: Get full text

Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

Subjects: Get full text

A hypothesis of 'How Advertising Works' and implications for marketers and advertisers by Brian McMillan

Subjects: Get full text

Enhancing consumer attitudes toward a website as a contributing factor in business success by Juan Miguel Alcántara-Pilar, Francisco Javier Blanco-Encomienda, Mª Eugenia Rodríguez-López, Salvador Del Barrio-García

Subjects: Get full text

Understanding Brazilians’ Intentions in Consuming Sustainable Fashion by Mikaela Daiane Prestes Floriano, Celso Augusto de Matos

Subjects: Get full text

Purchase intention of Millennial Muslims toward B2C e-commerce by Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman

Subjects: Get full text

Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study by Fatemeh Eslahi, Seyed Mohammad Reza Mirahmadi, Mojtaba Aghajani

Subjects: Get full text

Scale Development on the Effect of Social Media Influencers on Purchase Intention by Murat Selim Selvi, Şermin Önem

Subjects: Get full text

Pengaruh Religiusitas, Label Halal, dan Harga terhadap Keputusan Pembelian Konsum Muslim di Kabupaten Jember by Amaliyan Najah, Lilis Yuliati, N. Ari Subagio, Ati Musaiyaroh

Subjects: Get full text

Conditioning Factors of Late Payment of Trade Credit by Claudinê Jordão de Carvalho

Subjects: Get full text

The Influence of Negative Surprise on Hedonic Adaptation by Ana Paula Kieling, Vinicius Andrade Brei, Valter Afonso Vieira

Subjects: Get full text

Examining the attitude towards social media advertisements on purchase intention by Mohammad Saeid Kiani

Subjects: Get full text