The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood by N. Kardinah, Tintin Supriyatin, Khairunnisak Khairunnisak

Subjects: “…perception of celebrity endorsement, self-image congruity, purchase intention…”
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Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan by Viera Nu'riza Pratiwi, Endah Budi Permana Putri, Sa’bania Hari Rahajeng, Paramita Viantry, Rakha Ramadhana A.B.

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“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention by Eduardo Mesquita, Evandro Luiz Lopes, Eliane Herrero

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A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook’s Big Data by Vikas Kumar, Preeti, Shaiku Shahida Saheb, Sunil Kumari, Kanishka Pathak, Jai Kishan Chandel, Neeraj Varshney, Ankit Kumar

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Evaluating the role of customization and information enrichment strategies on trust and purchase: The moderating role of intelligence in enhancing consumer experience (case study:... by Hossein Balouchi, Eesa Niazi, Mohammad Ali Siah Sarani Kojouri

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La dimension spatiale de l’achat en ligne by Leslie Belton-Chevallier, Benjamin Motte-Baumvol, Frédéric de Coninck

Subjects: “…online purchase…”
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Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam by Phuong Mai Nguyen, Huong-Linh Le, Nguyen-Nhu-Y Ho, Rez Alexis Dela Cruz, Luu Ly Tran, Vu Phuong Anh Do

Subjects: “…Cosmetics, Consumer Attitude, Ethical Marketing, Health Consciousness, Purchase Intention…”
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Designing a model to improve the behavior of Iranian handicrafts e-commerce customers by increasing customer trust by mohsen seidi, Fataneh Alizadeh Meshkani, Ahmad Sardari, Abdullah Naami

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Partage, fête et alliance dans les sociétés arabo-musulmanes by Françoise Aubaile-Sallenave

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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

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Rusçuk Çiftlikleri ve Çiftlik Piyasasında Eski Aktörler, Yeni Figürler by Ahmet İlker BAŞ

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Impact of Greenwashing and Perceived Value on Purchase Intention in the Bottled Drinking Water Industry: Mediating Role of Trust by Rifai Apriture Afianto, Jati Waskito

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The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site by I Gusti Agung Gede Witarsana, I Gusti Ayu Putu Wita Indrayani, I Kadek Arisanjaya

Subjects: “…accommodation purchase, brand image, online reviews, price perception, traveloka.com…”
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Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective by Luciene Eberle, Luan Hoffman da Cruz, Gabriel Sperandio Milan

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RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY by Oana Maria SECARĂ

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The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator by Falasifatul Falah, Muzakar Isa

Subjects: “…Adversity Quotient, Brand Image, Brand Trust, Career Planning, Purchase Intention…”
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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Gen Z sustainable consumption: evolution during and after COVID-19 by Rosa María Nava Rogel

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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

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