Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

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Private Label: o potencial impacto no mercado de medicamentos no Brasil by Ronaldo Raemy Rangel, Luan Vinicius Bernardelli, Paulo Rogério Alves Brene

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The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya by Putri Febriqa Khairun Nisa’, Moechammad Nasir

Subjects: “…Brand Loyalty, Perceived Quality, Private Label Brand, National Brand, Indomaret…”
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Balancing E-Commerce Platform and Manufacturer Goals in Sustainable Supply Chains: The Impact of Eco-Friendly Private Labels by Zhiheng Liu, Xiangcheng Cui, Yuanyuan Ji

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Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market by Ana Oliveira Brochado, Susana Henriques Marques, Pedro Mendes

Subjects: “…private labels…”
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