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  1. 1
    Impact of Artificial Intelligence on Traditional Accounting - An Overview of Opportunities and Challenges

    Impact of Artificial Intelligence on Traditional Accounting - An Overview of Opportunities and Challenges by Tang Xiaogeng

    Published 2025-01-01
    “…In addition to financial automation, auditing, tax compliance, and predictive analysis, advanced AI technologies like machine learning (ML), robotic process automation (RPA), and natural language processing (NLP) are becoming more and more integrated into various accounting functions. …”
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  2. 2
    “The role of ai-driven social media marketing in shaping consumer purchasing behaviour: An empirical analysis of personalization, predictive analytics, and engagement”

    “The role of ai-driven social media marketing in shaping consumer purchasing behaviour: An empirical analysis of personalization, predictive analytics, and engagement” by Patil Ruturaj, K Shivashankar, Porapur Shantavva M., Kagawade Shivanand

    Published 2024-01-01
    “…Here we discuss and analyse the effects that interaction tools, personalization, and predictive analysis in AI SMM have on customer buying behaviour are discussed and analyzed. …”
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