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    How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City

    How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City by Long Cuu Hoang, Hoan Phuc Ho, Hung Xuan Dao, Binh Gia Nguyen, Giang Vu Chau Le, Ha Nhu Ngoc Nguyen

    Published 2024-05-01
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