ONLINE TRADE: OPPORTUNITIES AND CHALLENGES IN THE DIGITAL ERA by PANDURU ANDREI-DORIAN, STAN FLORIN ALEXANDRU, MIHĂIȚĂ ICHIM ALEXANDRU, POPESCU NICOLETA

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Uncovering the receiver’s traits that moderate the effect of e-WOM valence on the purchase intentions of healthy food products by Lorena Carrete, Pilar Arroyo, Gricel Castillo

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A study on gender differences influencing on online buying by Amirnima Negahdari

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Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk by Dimitrios Theocharis, Georgios Tsekouropoulos, Chryssoula Chatzigeorgiou, Georgios Kokkinis

Subjects: “…online consumer behavior…”
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Why Do Consumers Abandon the E-Carts? by Towaf Totok Irawan, Swarmilah Hariani, Teng Sauh Hwee, Hafiz Abdul Samee Malik, Nik Ab Halim Nik Abdullah, A. Fakhrorazi

Subjects: “…online consumer behavior…”
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Exploring the Frontier: Generative AI Applications in Online Consumer Behavior Analytics by Takuma Kimura

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