Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT model by Chengxin Fan, Chengxin Fan, Zina Fan, Qiusha Li, Zixuan Zhao, Zixuan Zhao, Chunxiao Yang, Chunxiao Yang, Zhongming Chen, Zhongming Chen, Wenqiang Yin, Wenqiang Yin

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Demographic Insights Into Autonomous Taxi Adoption: A Multi-Group Analysis Extending UTAUT2 With Trust, Perceived Risk, and Personal Innovativeness by Chuan Zheng, Danling Sun, Munirah Khamarudin, Azanin Ahmad, Han Wei, Jie Xu

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Innovative behavior of family farmers in Brazil in the face of innovations in the agricultural sector by Luis Felipe Dias Lopes, Silvana Bortoluzzi Balconi, Raquel Dalvit Flores, Martiele Gonçalves Moreira, Deoclécio Junior Cardoso da Silva, Rayssa Cleide de Oliveira, Daniela Pegoraro, Gilnei Luiz de Moura, Daniel Knebel Baggio, Adriane Fabricio, Joana Vieira dos Santos

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Librarians’ awareness, acceptability, and application of artificial intelligence in academic research libraries. Multigroup analysis via PLS‒SEM by Imelda Barong Edam-Agbor, Faith Sylvester Orim, Usani Joseph Ofem, Patience Ekpang, Alice Echu, Tanne Okim Okim, Moses Agba Undie, Blessing Ogunjimi, Isu Micheal Egbe, Oluwaseun Omowumi Akin-Fakorede, Ahmed Baba Gombe, Cecilia Undie Angrey, Dymphina Abua, Mary Sunday Enidiok

Subjects: “…Multi group analysis…”
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Graduates’ intention to develop live commerce: The educational background perspective using multi-group analysis by Kyeong Kang, Lifu Li, Osama Sohaib

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Attractive inbound marketing on tourist loyalty at tourism destination in Indonesia by Fadli Adnin Nasution, Paham Ginting, Amlys Syahputra Silalahi, Syafrizal Helmi Situmorang

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The impact mechanism of media use on the green and low carbon consumption behavior of China: integrating planned behavior theory and social cognitive theory by Chuang Li, Siting Ruan, Yating Niu, Liping Wang

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How does university students’ academic major (STEM vs. non-STEM) affect their acceptance of e-learning: a multi-group analysis by Feifei Han, Jiesi Guo

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Exploring the determinants of AIGC usage intention based on the extended AIDUA model: a multi-group structural equation modeling analysis by Xueyan Bai, Lin Yang, Lin Yang

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Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved] by Babita Rawat, Ambica Prakash Mani, Dhani Shanker Chaubey, Neha Singh, Aditi Singh

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Gender Differences in Academic Staff Performance: An Advanced Analysis Using PLS-SEM in Higher Education by Ghilan Al-Madhagy Taufiq Hail, Shafiz Affendi Mohd Yusof, Mohanaad Shakir, Maryam Juma Al Farsi, Ibrahim R. Al-Shamsi, Adel Sarea

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