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    The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets by G. A. Savchuk, V. A. Frants, D. S. Saidmagomedov

    Published 2022-03-01
    “…In turn, Chinese metallurgical products do not have such a reputation since Central Asian consumers do not have experience in its utilization, are not aware of the history of metallurgical production in China, scientific and technical developments, and the quality of professional education in the field of metallurgy in this country. They also do not understand China's language and business culture; they are not familiar enough with Chinese suppliers, which affects their choice in favor of a Russian supplier. …”
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