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USING THE GENERAL ELECTRIC / MCKINSEY MATRIX IN THE PROCESS OF SELECTING THE CENTRAL AND EAST EUROPEAN MARKETS
Published 2013-01-01Subjects: “…external market selection…”
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Delimitation of the experience factor in the decision to select international markets by Spanish SMEs: The influence of psychic distance
Published 2021-07-01Subjects: Get full text
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An empirical investigation on factors influencing choice of foreign market by media firms
Published 2014-02-01Subjects: Get full text
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