Informing craft producers in South Africa by Khathutshelo Mercy Makhitha, Melanie Wiese, Gené van Heerden

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The evolution of marketing communication by Dalmé Mulder

Subjects: “…marketing communication…”
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Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein by Ilse Niemann-Struwig, Andrea Crystal, Anské Grobler

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MEDIA CONVERGENCE AS A HALLMARK OF MODERN MARKETING COMMUNICATION by Ewa Badzińska

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The relations between external and internal marketing communications by Anna Rogala

Subjects: “…marketing communications…”
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Strategic approach to the planning of promotional activities by Cogoljević Vladan

Subjects: “…integrated marketing communications…”
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Negative effects of humor in marketing communications by Baltezarević Ivana, Baltezarević Radoslav

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Bütünleşik Pazarlama İletişiminde Tüketicilerin Yüksek-Düşük Fiyat Algılarının Analizi by Cemalettin Demireli, Safiyye Akay

Subjects: “…marketing communications…”
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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS by V. Zhukov, M. Zhukova

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Digital marketing communication strategy in the post-pandemic of the Indonesian tourism by Tri Waluyo

Subjects: “…digital marketing strategy, marketing communication, indonesian tourism, post-pandemic…”
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Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices by Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Mohammad Al-Ma'aitah, Bara Asfour, Muhammad Alshurideh

Subjects: “…Environmental Marketing Communication, Consumer Behaviour, Sustainable Marketing, Business, Environment Promotion…”
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INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS by V. Starostin, V. Chernova

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IMPLEMENTATION OF GENERATIVE AI AS TOOL FOR MARKETING COMMUNICATION SEMINARS IN UNIVERSITIES by Radek Turčáni

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The Communication Objectives of Sport Sponsorships by George Angelopulo, Nina Overton

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Interactive Marketing by Peter Schafer

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Theoretical Guidelines for Social Media Marketing Communication by Charmaine du Plessis

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Development of interaction management tools in B2B markets by M. V. Orlova, V. V. Orlov

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Features of using artificial intelligence in companies’marketing communications by K. A. Arzhanova, L. D. Pisklakova

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INSTITUTIONAL MARKETING COMMUNICATIONS IN ROLE OF ATTRACTING FOREIGN DIRECT INVESTMENTS TO BOSNIA AND HERZEGOVINA by Mustafa Sinanagić, Beriz Čivić, Alma Kamarić

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CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE by Ferdi Akbıyık, Ömer Kürşad Tüfekci

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