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    A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook’s Big Data

    A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook’s Big Data by Vikas Kumar, Preeti, Shaiku Shahida Saheb, Sunil Kumari, Kanishka Pathak, Jai Kishan Chandel, Neeraj Varshney, Ankit Kumar

    Published 2023-12-01
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