The evolution of marketing communication by Dalmé Mulder

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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

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Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein by Ilse Niemann-Struwig, Andrea Crystal, Anské Grobler

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TÜRKİYEDE ÇOCUKLARA YÖNELİK BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ ÖRNEĞİ: SÜT İÇME ALIŞKANLIĞI ÜZERİNE UYGULAMALI BİR ÇALIŞMA by Aşina Gülerarslan, Duygu Aydın, Göksel Şimşek

Subjects: “…integrated marketing communication…”
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Strategic approach to the planning of promotional activities by Cogoljević Vladan

Subjects: “…integrated marketing communications…”
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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS by V. Zhukov, M. Zhukova

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The relations between external and internal marketing communications by Anna Rogala

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SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE by N. Starykh, N. Lazutova

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Bütünleşik Pazarlama İletişiminde Tüketicilerin Yüksek-Düşük Fiyat Algılarının Analizi by Cemalettin Demireli, Safiyye Akay

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