Influencers and influencer marketing – indispensable part of the business of modern companies by Diana Karakaš, Hrvoje Zovko

Subjects: “…marketing, influencer, influencer marketing…”
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Instagram Kullanıcılarının Online Alışverişlerinde Influencer’ların Etkisi Üzerine Bir Araştırma by Ahmet Eskicumalı, Yıldız Kol

Subjects: “…influencer…”
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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

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The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya by Alma Belén Rodríguez-Hidalgo, José Sixto-García, Ana Leticia Tamayo-Salcedo

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The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator by Robiansyah Robiansyah, Khusnul Khotimah, Aisyah Trees Sandy, Saida Zainurossalamia

Subjects: “…influencer likeability…”
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Üniversite Öğrencileri Üzerinde Sosyal Medya Influencerlarının Etkisi by Müzeyyen Çatkafa, Özlem Altunsu Sönmez

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Innovative approaches in marketing for the development of the tourism industry by Yuliia Stasiuk, Andrii Kobchenko

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In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan by Serkan Karatay

Subjects: “…virtual influencer…”
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Kaznodzieja, coach czy influencer? Kogo preferuje współczesny odbiorca medialny? by Witold Ostafiński

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Influence intra-blogosphérique et visibilité sur les réseaux sociaux by Damien Renard

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Instagram Influencerlarının Cinsiyetine Göre Tüketici Profillerinin Belirlenmesi by Selçuk Yasin Yıldız

Subjects: “…influencer pazarlaması…”
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TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA by Asta Pukienė, Ugnė Lisauskaitė

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Scale Development on the Effect of Social Media Influencers on Purchase Intention by Murat Selim Selvi, Şermin Önem

Subjects: “…social media influencer…”
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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

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THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH by Magdalena Kowalska

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Role of Gender in Shaping Consumer Responses to Doctor Influencer: Insights into Brand Perceptions and Repurchase Intentions in the Indonesian Mineral Water Industry by Endang Dwi Amperawati, Rahmawati Rahmawati, Endang Hariningsih, Wing Wahyu Winarno, Diana Airawaty, Agus Dwianto

Subjects: “…Doctor Influencer…”
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TRUST IN INFLUENCERS - USING SEVQUAL TO ACHIEVE THE EFFECT OF MANAGING THE HATE MECHANISM by Żywiołek Justyna

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Endorsement influencer, online customer review, dan perceived quality terhadap keputusan pembelian produk skincare Skintific by Estefanie Dwitasreshi Manurung, Kristina Sisilia

Subjects: “…endorsement influencer…”
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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

Subjects: “…influencer credibility…”
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