Method of product placement in computer games. Qualitative research amongst Polish players by Magdalena Hofman-Kohlmeyer

“…According to the analysis, it can be distinguished by the following typology: place of brand placement (before logging, inside the game, in separate windows, and on external websites), brand availability (paid brand appearance and free brand appearance), the source of brand placement (game producer, organizations, and players), virtual forms of promotion (advertising, public relations, direct marketing, personal selling, sales promotion, and word-of-mouth marketing), the degree of use of the branded product in game (full use and limited use of the branded product). …”
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A System for Sentiment Analysis of Colloquial Arabic Using Human Computation by Afnan S. Al-Subaihin, Hend S. Al-Khalifa

“…The first component is a game that enables users to annotate large corpuses of text in a fun manner. The game produces necessary linguistic resources that will be used by the second component which is the sentimental analyzer. …”
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Do Motion Controllers Make Action Video Games Less Sedentary? A Randomized Experiment by Elizabeth J. Lyons, Deborah F. Tate, Dianne S. Ward, Kurt M. Ribisl, J. Michael Bowling, Sriram Kalyanaraman

“…As currently implemented, motion control is unlikely to produce moderate intensity physical activity in action games. However, some games produce small but significant increases in energy expenditure, which may benefit health by decreasing sedentary behavior.…”
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