Postfeminist Bir Pazarlama Stratejisi Olarak Femvertising: Nike, Molped ve Elidor Reklamları Örneği by Nilay Tan Çakır, Elzem Seren Dinç Kırlı

Subjects: Get full text

Femvertising in Indonesia: Is it really empowering women? (a literature studies) by Amanda Putri Nahumury

Subjects: “…femvertising…”
Get full text

How Feminist knowledge affects attitude towards brand femvertising: The mediating effects of authenticity and credibility by Atziri Martínez-Aguirre, Judith Cavazos-Arroyo, María Victoria Carrillo-Durán

Subjects: Get full text

Efectos de la autoidentificación feminista en la estrategia de femvertising en México by Atziri Martínez-Aguirre, Judith Cavazos-Arroyo, María Victoria Carrillo-Durán, Fernando Rey Castillo-Villar

Subjects: “…femvertising; autoidentificación feminista; confianza; congruencia; actitud; intención de compra.…”
Get full text

A Study on Femvertising Strategy in Advertisements with the Theme of International Working Women’s Day by Gülten Adalı Aydın, Şükrü Aydın

Subjects: Get full text

El Femvertising como estrategia de Comunicación y su impacto en mujeres entre 25 y 35 años en la ciudad de Quito – Ecuador by Marco López-Paredes, María Fernanda García

Subjects: “…femvertising…”
Get full text

¿Qué sabemos de la femvertising? Una revisión sistemática de la literatura by Emma Vandellos, Anna Villarroya, Juan-José Boté-Vericad

Subjects: “…femvertising; feminismo; publicidad; propósito; marca; estereotipos de género; empoderamiento de la mujer…”
Get full text

The Impact and Mechanism of Femvertising in Male Consumers’ Gift Purchasing Intention by Siyu Yang, Zengrui Xiao, Diqing Qian

Subjects: “…femvertising…”
Get full text

“Femvertising” and “Manufacturing consent” for the post-feminist smart entrepreneurial self: Badya’s Ramadan advertisement and campaign by Nashwa Elyamany

Subjects: Get full text