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    Comparison of Studies Conducted in the Field of Neuromarketing and Artificial Intelligence Using Bibliometric Method by Abdullah Ballı

    Published 2024-09-01
    “…The most commonly used tools include Functional Magnetic Resonance Imaging (fMRI), Eye Tracking, Electroencephalogram (EEG), Positron Emission Tomography (PET), Transcranial Magnetic Stimulation (TMS), Magnetoencephalogram (MEG), Steady State Topography (SST), Implicit Association Test (IAT), Facial Electromyography (fEMG), Automatic Face Coding (AFC), Skin Conductance Response (SCR), and other methods for measuring physiological responses. …”
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