The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study by Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva

Subjects: “…endorsement…”
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The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement by Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim

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The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood by N. Kardinah, Tintin Supriyatin, Khairunnisak Khairunnisak

Subjects: “…perception of celebrity endorsement, self-image congruity, purchase intention…”
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Endorsement influencer, online customer review, dan perceived quality terhadap keputusan pembelian produk skincare Skintific by Estefanie Dwitasreshi Manurung, Kristina Sisilia

Subjects: “…endorsement influencer…”
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Pre-exposure Prophylaxis Awareness and Endorsement among Adolescents and Young Adults in Tanzania: Insights from the 2022 Demographic and Health Survey by Alpha Johnson Kapola, Rahma Musoke, Glenda Marie Manayon, Hassan Fredrick Fussi, Hafidha Mhando Bakari, Haji Mbwana Ally, Swalehe Mustafa Salim, Zuhura Mbwana Ally, Lynn Moshi, Mariam Salim Mbwana, Habib Omari Ramadhani

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Anyway ou le mode énonciatif du savoir en prendre et en laisser by Catherine Filippi-Deswelle

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Drawing on social approval as a linguistic strategy: A discourse semantic analysis of judgement evaluation in suspected online romance scammer dating profiles by Lee Kam-Fong, Chan Mei Yuit, Ali Afida Mohamad

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Attitudes towards attractive and credible celebrities in advertisements by De la Rey van der Waldt, N de Beer N de Beer, N du Plessis N du Plessis

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