Digital Marketing Contribution On Performance Of Commercial Banks In Rwanda: A Case Study Of Bank Of Kigali by Eliab Mpora, Byamukama, Justin, Ngenzi Gatovu, Boaz, Kagabika

Subjects: “…Digital Marketing, Performance, and Commercial Banks…”
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DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE by Abiola Abass Carim, Kayode Muhammed Ibrahim, Solomon Olugbade Adedokun

Subjects: “…Digital marketing…”
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Examining differences in exposure to digital marketing of unhealthy foods reported by Canadian children and adolescents in two policy environments by Laura Vergeer, Carolina Soto, Mariangela Bagnato, Elise Pauzé, Ashley Amson, Tim Ramsay, Dana Lee Olstad, Vivian Welch, Monique Potvin Kent

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Analysis of Digital Marketing 4C in Convection MSMEs in the Era of Society 5.0 by Gian Riksa Wibawa, Arif Arif, Muhammad Irsal Muharrom, Luviany Kastury, Andra Kharuna Pratama, Sofie Aulia, Febi Ferbianti

Subjects: “…Digital Marketing, 4C, MSMEs, Convection, Society 5.0…”
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Do digital influencers successfully contribute to reducing the gap between customers and companies? by Isaac Moreira, Paulo Stenzel, João M. Lopes, José Oliveira

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The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh by Md Istiaq Mohhamad Shuvo, Md Jamsedul Islam

Subjects: “…digital marketing…”
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The Impact of AI-Enhanced Digital Marketing Strategies on Consumers’ Purchase Intention for Lifestyle Products by Ali Ghufran, Waqar Ahmad

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DIGITAL MARKETING ADOPTION FACTORS IN ALGERIAN SMALL AND MEDIUM ENTERPRISES: A TAM APPROACH by Hela DIOUANI, Amel GRAA, Khadidja BECHELAGHEM

Subjects: “…digital marketing…”

Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram by Afrah A. Alsalloum, Jason Gainous

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MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0 by Andriy Melnyk

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Digital Markets and Data Exploitation: Addressing Abuse of Dominance Under Indonesian Competition Law by Moch. Marsa Taufiqurrohman, Helza Nova Lita, Gress Gustia Adrian Pah

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Dijital Pazarlamada Yapay Zekâ Kullanımı: Sohbet Robotu (Chatbot) by Murat Üstüner, Yasemin Kuruca, Işıl Şimşek

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