MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION by A. Serzhantov, M. Orlova

Subjects: “…customer experience management…”
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Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach by Payam Mardazad Navi, Kambiz Heidarzadeh Hanzaee, Seyyed Buik Mohammadi, Mohsen Khoon Siavash

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The Influence of Customer Experience and Trust on Repeat Purchase Interest in the Shopee Marketplace by Iqbal Muhaemin, Baghiz Abbiyu Dzaky, Lis Tatin Hernidatiatin

Subjects: “…Customer Experience, Trust, Repurchase Intention…”
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Beyond SERVQUAL: Culturally Sensitive Approach for Optimizing School Service Quality Management by Lilis Kholisoh Nuryani

Subjects: “…servqual, customer experience, cultural diversity…”
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Transforming Customer Experience through Artificial Intelligence: The Marketers’ Perspective by Vatroslav Škare

Subjects: “…customer experience…”
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Influence of Customer Experience on Customer Loyalty with Competitive Advantage as a Media Variable on Learnstuff Center by Olivia Agatha, Metta Padmalia

Subjects: “…Customer Experience, Customer Loyalty, Competitive Advantage…”
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Turning a commodity into an experience: the “sweetest spot” in the coffee shop by Murilo Branco, Diana Kobakova

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Digital Transformation in Zambia’s Banking Sector: A Systematic Review of Innovation, Customer Experience, and Strategic Challenges by Eugene Mukuka, Abubaker Qutieshat

Subjects: “…digital transformation, banking sector, customer experience…”
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New technologies in the fieldof sensory marketing and customer experience:a systematic literature review by Dawid Gajda

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CUSTOMER INSIGHTS IN AUTOMOTIVE by IULIA NOVACESCU

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Assessing the customer experience quality and customer loyalty: The mediating role of customer satisfaction by Ananta Budhi Danurdara, Anwari Masatif

Subjects: “…customer experience quality…”
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Measuring Customer Experience in Mobile Apps: A Systematic Literature Review by Erika Lázár, Krisztián Szűcs

Subjects: “…customer experience…”
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Reshaping the experience of topical skincare products: A multisensory approach for promoting loyalty and adherence by Brayan Rodríguez, Ana Arboleda, Felipe Reinoso-Carvalho

Subjects: “…Multisensory customer experience…”
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SHAPING CUSTOMER EXPERIENCES THROUGH ROBOT SERVICE QUALITY: EVIDENCE FROM THE KLANG VALLEY HOSPITALITY INDUSTRY by Anbarasan Rawitchandaran, Arifha Mohamad, Noor Aslinda Abu Seman, Mohd Asmadi Mohd Angsor, Ashbie Mohamad

Subjects: “…customer experience…”
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Customer Experience in Healthcare: Literature Review by Sümeyye Arslan Kurtuluş, Emrah Cengiz

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Customer Dissatisfaction Towards Chatbot Services of e-Commerce Shopping Sites: A Qualitative Analysis by Burak Can Altay, Naim Çetintürk

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DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE by Abiola Abass Carim, Kayode Muhammed Ibrahim, Solomon Olugbade Adedokun

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THE INFLUENCE OF STORE ATMOSPHERE AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE by Defitri Karunia Agustin, Roudlotul Badi’ah

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A Comparison of the Approaches to Customer Experience Analysis by Havíř David

Subjects: “…customer experience (cx)…”
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Adopting augmented reality into retailing mix strategy: Generation Z’s perspective in Egypt by Marwa Mahmoud Ibrahim, Rasha Ihab Nasr

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