Digital marketing's impact on consumer trust and purchasing decisions for makeover cosmetics on shopee by Acu Kusnandar

Subjects: “…digital marketing, consumer trust and purchasing decisions…”
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Evaluating the role of customization and information enrichment strategies on trust and purchase: The moderating role of intelligence in enhancing consumer experience (case study:... by Hossein Balouchi, Eesa Niazi, Mohammad Ali Siah Sarani Kojouri

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The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making by Michael Gerlich

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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust by Agatha Jane Kristabel, Serli Wijaya, Ferry Jaolis

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Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust by Muhammad Aldi, Whisnu Adisaputra

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Automatic detection of fake reviews at marketplaces using expert-based features and consumers’ reactions by A. N. Borodulina, E. V. Mikhalkova

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