ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS by Andrzej Szromnik, Elżbieta Wolanin-Jarosz

Subjects: “…consumer ethnocentrism…”
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The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research by Murat Arslandere, Yusuf Er

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SPONSORLUK FAALİYETLERİNDE TÜKETİCİ ETNOSENTRİZMİ, TÜKETİCİ KOZMOPOLİTLİĞİ, MÜSABAKALARA KATILIM VE SPONSOR MARKASINA TUTUMUN MARKA GÜVENİNE ETKİSİ ÜZERİNE BİR ARAŞTIRMA... by Polat Can, İlker Yiğit

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TÜKETİCİ ETNOSENTRİZMİ: BEYAZ EŞYA VE İÇECEK SEKTÖRLERİNDE KARŞILAŞTIRMALI BİR SAHA ARAŞTIRMASI by T. Şükrü Yapraklı, Ercan Keser

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