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301
Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
Published 2020“…The descriptive analysis involving computing the mean, standard deviation, skewness, and kurtosis of the brand equity and competitive advantage variables, the inferential analysis was conducted using multiple regression analysis and the t-statistic and the p-value were adopted to test the hypotheses of the study. …”
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Article -
302
Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
Published 2022“…The descriptive analysis involving computing the mean, standard deviation, skewness, and kurtosis of the brand equity and competitive advantage variables, the inferential analysis was conducted using multiple regression analysis and the t-statistic and the p-value were adopted to test the hypotheses of the study. …”
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303
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304
Micro-Credit Institutions’ Services and Sustainability of Micro, Small and Medium-Scale Enterprises During Covid-19 Pandemic in Kigezi Region, South Western Uganda.
Published 2023“…The sample size was computed using Yamane's sampling formulae (Yamane, 1967) and was based on a 5% level of precision. …”
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Technical Report -
305
A Model for Organizational Preparedness of SMEs During COVID-19 Pandemic in Kigezi Sub-region in South Western Uganda.
Published 2023“…Two-stage cluster sampling technique was used and the sample size was computed using Yamane’s sampling formulae based on a 5% level of precision. …”
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Technical Report