A field research on the effect of consumer sensitivity to equality in gender roles on their involvement in advertisements by Melis Gey, Cihan Becan

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The Use of Artificial Intelligence: Exploring Using Motivations, Involvement, and Satisfaction with the Case of Alexa by Weiwen Yu

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Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions by Safeena Yaseen, Smith Boonchutima, Ibtesam Mazahir

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Responsible AI in Indonesian higher education: A survey in sports education and public health programs by Syahruddin Syahruddin, M. Sahib Saleh, Mailizar Mailizar, Muhammad Syahrul Saleh, Akhmad Habibi, Turki Mesfer Alqahtani

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Russian and foreign students’ involvement in the educational process in the context of the digital distance educational technologies use in the Russian universities by M. A. Tanina, V. V. Bondarenko, V. A. Yudina, O. A. Zyablikova

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