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    The Relevance of Cognitive and Affective Factors to Explain the Acceptance of Blockchain Use: The Case of Loyalty Programmes

    The Relevance of Cognitive and Affective Factors to Explain the Acceptance of Blockchain Use: The Case of Loyalty Programmes by Mar Souto-Romero, Mario Arias-Oliva, Jorge de Andrés-Sánchez, Miguel Llorens-Marín

    Published 2024-12-01
    Subjects: “…cognitive–affective–normative model of technology acceptance…”
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