Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region by Rogerio Bevilacqua, Verica Freitas, Veronica Angélica Freitas de Paula

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Country or Brand: What Matters to Younger Millennials? by Sergio Garrido Moraes, Vivian Iara Strehlau

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Country of origin effect: a study with Brazilian consumers in the luxury market by Maria Gabriela Montanari, Jonny Mateus Rodrigues, Janaina de Moura Engracia Giraldi, Marcos Fava Neves

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ADVERTISEMENT AND CONSUMERS’ PATRONAGE: EVIDENCE FROM TABLE WATER BRANDS IN OSUN STATE, NIGERIA by Kayode Muhammed IBRAHIM, Oluseyi AJAYI, Akintunde Aremu AKINTAYO, Dolapo Stephen Akinwumi

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Components of brending and the application of artifical intelligence technologies in their implementation by Оleg Kovalchuk

Subjects: “…marketing; brand; branding; branding strategy; component brands; stages of branding; artificial intelligence…”
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Comparison of Concrete Strength Development Using Different Brands of Cement of N32.5 in Uganda . by Beinamani, Edidia

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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

Subjects: “…brand…”
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Analisis Tipografi dalam Konten Instagram @disbudparkotasemarang sebagai Penguatan City Branding Semarang “Simpul Ekonomi Jawa” by Bayu Widiantoro, Alfons Christian Hardjana, Bonifacio Bayu Senasaputro

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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

Subjects: “…brand awareness…”
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Attraktive Employer Brand aus der Perspektive deutscher Studierender und Anregungen zum Employer Branding chinesischer Unternehmen in Deutschland by Zhao Qian, Song Yuhao

Subjects: “…employer brand…”
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Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity by Rafael Barreiros Porto, Talyta da Silva Soyer

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Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective by Luciene Eberle, Luan Hoffman da Cruz, Gabriel Sperandio Milan

Subjects: “…brand awareness…”
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Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect by Mehdi Khademi Gerashi, Setare Mohammadian

Subjects: “…brand anthropomorphism…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand credibility…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand credibility…”
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Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation by Ivanete Schneider Hahn, Flavia Luciane Scherer, Kenny Basso, Marindia Brachak dos Santos

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Influencia del impuesto hotelero en la red de promoción turística en la capital mexicana by Tomás Cuevas Contreras, Laura Grisel Carrillo Sánchez

Subjects: “…branding…”
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How far is World Champion from World Class? Institutional effects on a Brazilian non-profit sports organization by Ivan Rodrigo Rizzo Dias, George Bedinelli Rossi

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Non-material expenses of trade enterprises by Lukić Radojko, Vojteški-Kljenak Dragana, Šljivić Slavoljub

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The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study by Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva

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