The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia by Hashed Ahmad Mabkhot, Salniza Md. Salleh, Hasnizam Shaari

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Understanding Brand Evangelism and the Dimensions Involved in a Consumer Becoming Brand Evangelist by Lina Anggraini

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Online Brand Experience: Drivers and Consequences by Luki Adiati Pratomo, Ovy Noviati Nuraini Magetsari

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Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country by Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Iván Veas-González, Jorge Alberto Esponda-Perez, Rodrigo Gallardo-Canales, Rodrigo Ruiz-Andia, Virginia Mercedes Fernandez-Daza, Rosa Fabiana Zabalaga-Davila

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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention by Rizwan Raheem Ahmed, Erum Zahoor Zaidi, Syed Hasnain Alam, Dalia Streimikiene, Vishnu Parmar

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MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA by Ruziye Cop, Yeliz Baş

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