The university brand as a factor in attracting applicants by I. I. Cherkasova, V. V. Cherkasov, A. V. Cherkasov

Subjects: “…brand, educational institution brand, brand personality, russian universities, brand personality model, brand personality assessment…”
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The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relati... by Fernanda Scussel, Gisela Demo

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The intellectual paradigm and scientific mapping of brand image in International Researches by Maryam Najafi Yazdi, Seyed Hassan Hataminasab, Shahnaz Nayebzadeh

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Analysis of the personality traits of urban tourism brand on visiting intention through perceived consistency (studied in Tehran) by Yazdan Shirimohamadi, Ali Shamaei, Seyyed Eshagh Jalalian, Farzaneh Rafiee

Subjects: “…urban tourism brand personality…”
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30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach by Mohammad Rahim Esfidani, Mohsen Nazari, Shahriar Gharibzadeh, Nakisa Rezaie

Subjects: “…brand personality…”
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