Product Innovation, Price Level And Competitive Advantage: A Perception Assessment Of Beer Products by Emenike O., Kalu, Olutayo, Osunsan, Moses, Agaba

“…We therefore recommend, amongst others, that that brand managers should prioritize innovation and prices as strategies to attract and sustain competitive advantage.…”
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Brand Association and Competitive advantange in alcoholic beer products in Kabale District, Uganda. by Moses, Agaba

“…The study recommends that brand managers should focus their marketing communications on the experiential benefits of their product such as fun, excitement, and enjoyment in order to create positive associations in the minds of beer consumers.…”
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Perceived Quality and Competitive Advantage in Beer Products In Kabale District, South Western Uganda by Moses, Agaba, Alex, Kanyesiime

“…The researcher recommends that beer brand Managers of EABL and UBL must position their beer brands in Kabale district to target customers through: attributes such as high quality, high prestige; functional and emotional benefits.…”
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda by Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus

“…The study recommends that beer producers and brand managers should prioritize brand awareness constructs as their strategy to attract potential customers because it does show significant effect on competitive advantage. …”
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda by Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus

“…The study recommends that beer producers and brand managers should prioritize brand awareness constructs as their strategy to attract potential customers because it does show significant effect on competitive advantage. …”
Get full text