CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM by Vũ Minh Tú

Subjects: “…brand equity…”
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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

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Dimensions of Relationship Marketing and Its Impact on Brand Equity in Banking Industry (Case of Hekmat Iranian Bank) by Mahmood Mohammadian, Amir Aslani Afrashteh

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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

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Brand equity and competitive advantage in alcoholic beverage products by Emenike O., Kalu, Moses, Agaba

Subjects: “…brand equity; competitive advantage; alcoholic beverages; Uganda…”
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How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel by Francisco Dias, Lucília Cardoso

Subjects: “…brand equity…”
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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

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The effect of learning and memory on brand equity and it’s implications on financing decisions for pt bsi msme customers in the maqasid syariah perspective by Sarwoto Sarwoto, Asmuni Asmuni, Isnaini Harahap, Rika Surianto Zalukhu

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Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity by Rafael Barreiros Porto, Talyta da Silva Soyer

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Tourism destination brand dimensions: an exploratory approach by José Manuel Cristóvão Veríssimo, Maria Teresa Borges Tiago, Flávio Gomes Tiago, João Sérgio Jardim

Subjects: “…brand equity…”
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Place branding in tourism: a review of theoretical approaches and management practices by Marta Almeyda-Ibáñez, Babu P. George

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EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY by Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid

Subjects: “…brand equity…”
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EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY by Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid

Subjects: “…brand equity…”
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MADONNA’S FOUR-DECADE INFLUENCE: BRAND STRATEGY AND GLOBAL IMPACT OF THE CELEBRATION TOUR RIO DE JANEIRO by Pedro BELTRÁN CUERVO, Cecilia VALLEJOS PARÁS

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FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES by Nguyễn Cao Quỳnh Tú, Lưu Tiến Dũng

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MARKA İLETİŞİM YÖNTEMLERİNİN MÜŞTERİ ÜZERİNDEKİ ETKİSİNİ MAKSİMUM DEĞERE ULAŞTIRAN BİR MATEMATİKSEL MODEL by Meltem Öztürk, Selen Gönenç

Subjects: “…brand equity…”
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Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity by Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi

Subjects: “…Social Media Marketing, Consumer Brand Engagement, Consumer-Based Brand Equity, Perfume Brand…”
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Presenting the local model of increasing the market share in Iran's dairy industry with a qualitative approach by leila taheri fard, farzad asayesh, alireza rousta

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Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products by Showkat Khalil Wani

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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

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