Brand equity and competitive advantage in alcoholic beverage products by Emenike O., Kalu, Moses, Agaba

Subjects: “…brand equity; competitive advantage; alcoholic beverages; Uganda…”
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda by Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus

“…The descriptive analysis involving computing the mean, standard deviation, skewness, and kurtosis of the brand equity and competitive advantage variables, the inferential analysis was conducted using multiple regression analysis and the t-statistic and the p-value were adopted to test the hypotheses of the study. …”
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda by Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus

“…The descriptive analysis involving computing the mean, standard deviation, skewness, and kurtosis of the brand equity and competitive advantage variables, the inferential analysis was conducted using multiple regression analysis and the t-statistic and the p-value were adopted to test the hypotheses of the study. …”
Get full text