The Effect of Creating a Sense of Individual and Collective Psychological Ownership of the Brand in Online Communities on Buying Behavior and Online Word-of-Mouth Advertising by Yazdan Shirmohammadi, Jahan Rajabi

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Theoretical Model of Engagement in the Context of Brand Communities by Flávia D\u2019albergaria Freitas, Victor Manoel Cunha de Almeida

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Designing a Digital Branding Pattern in Healthy Agricultural Products by Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif

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Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products by Rae Secioria, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Muhammad Gunawan Alif

Subjects: “…brand community experience…”
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The role of religious brand community support to increase value co-creation in market religio-centric by Ken Sudarti, Hendar Hendar, Nabila Tharrazana

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