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    Fuzzy Set Qualitative Comparative Analysis of Loyalty Programmes Powered with Blockchain via an UTAUT2 Framework

    Fuzzy Set Qualitative Comparative Analysis of Loyalty Programmes Powered with Blockchain via an UTAUT2 Framework by Mario Arias-Oliva, Jaume Gené-Albesa, Jorge de Andrés-Sánchez, Miguel Llorens-Marín

    Published 2024-11-01
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