Effect of Personal Values Similarity on B2B Relationship Value by Thayane Manosso, Juliano Silva, Verner Antoni, Claudio Damacena

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TRUST AND ECONOMIC SATISFACTION AS ANTECEDENTS, AND LOYALTY AS OUTCOME, OF SMALL BUSINESS CUSTOMERS’ COOPERATION AND COORDINATION IN BANKING RELATIONSHIPS by Russell KAMPANI, Pierre MOSTERT, Michelle Caroline VAN DER MERWE

Subjects: “…business-to-business (b2b) relationships…”