Showing 1 - 2 results of 2 for search '"attitude toward brand"', query time: 0.04s Refine Results
  1. 1
    Feeling in Responding Advertising Exposure on YouTube: The Moderation Influence of Online Experience

    Feeling in Responding Advertising Exposure on YouTube: The Moderation Influence of Online Experience by Tri Weda Raharjo

    Published 2019-06-01
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  2. 2
    Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved]

    Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

    Published 2025-01-01
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