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1
Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective
Published 2025-06-01Subjects: Get full text
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2
The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing
Published 2025-01-01Subjects: “…atmospheric cues…”
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