“Celebrating 700 anni di Dante” : a new branding by Dario Galassini

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ADVERTISEMENT AND CONSUMERS’ PATRONAGE: EVIDENCE FROM TABLE WATER BRANDS IN OSUN STATE, NIGERIA by Kayode Muhammed IBRAHIM, Oluseyi AJAYI, Akintunde Aremu AKINTAYO, Dolapo Stephen Akinwumi

Subjects: “…Advertising…”
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ÜRÜN REKLAM-TANITIMI AÇISINDAN GAZETELERDEKİ OTOMOBİL REKLAMLARININ İNCELENMESİ (1994 YILI HÜRRİYET, MİLLİYET, SABAH GAZETELERİ ÖRNEĞİ) by Metin Kasım

Subjects: “…advertising…”
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Les images paysagères autour du thé et de la Chine dans la publicité : quels simulacres de paysage ? by Yun Zhang

Subjects: “…advertising…”
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Issue ownership in the online campaign for Dutch general elections by Joren Vrancken, Tom Dobber, Frederik Zuiderveen Borgesius

Subjects: “…political advertising…”
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The Effect of Creating a Sense of Individual and Collective Psychological Ownership of the Brand in Online Communities on Buying Behavior and Online Word-of-Mouth Advertising by Yazdan Shirmohammadi, Jahan Rajabi

Subjects: “…word-of-mouth advertising…”
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Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements by Estela Maria Hoffmann, Maria José Barbosa de Souza, Melanie Morrison, Todd Morrison

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The Impact of Advertising and Sales Performance in Mukwano Industry Kampala Branch. by Atamba, Peter

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The use of cartoon characters in brand advertising communications by G. V. Dovzhik, K. A. Arzhanova, V. N. Dovzhik

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REKLAMLARIN BEĞENİLMESİNİN TÜKETİCİLERİN MARKA TUTUMLARINA ETKİSİ by Vesile Çakır

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Discours publicitaire des produits cosmétiques : Analyse multimodale du discours anti-âge dans le magazine féminin ELLE (anglais-français) by Imen SEGHIR

Subjects: “…advertising discourse…”
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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS by V. Zhukov, M. Zhukova

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Crossing language boundaries. The use of English in advertisements in Polish lifestyle magazines by Marta Dąbrowska

Subjects: “…multilingual advertising…”
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« Is Book Reading Doomed ? » by Claire Parfait

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IMPROVING THE EFFICIENCY OF BUSINESS COMMUNICATIONS BASED ON THE USE OF DIGITAL CHANNELS by A. Krylov, G. Kuzina, I. Golyshkova, R. Yazintsev

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ANIMALS IN ADVERTISING (LITERATURE REVIEW) by Yuliya V. Massalskaya, Anastasiya V. Nikolaeva

Subjects: “…advertising…”
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The Impact of Selling and Administrative Expenses on Corporate Stock Price Performance by Joseph T. Musandiwa, Collins C Ngwakwe

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Tax Aggressiveness Determinant: Evidence on Consumer Non-Cyclicals Sector by Kurnia, Ninit Megalia Pransisca

Subjects: “…tax aggressiveness; related party transaction; advertising expenses; executive compensation.…”
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Using Facebook Ads to promote blood pressure checks among African Americans in the United States: A descriptive study by Katherine J POLAK, Jessica LC SAPP, Jennifer L SEDILLO

Subjects: “…advertising as topic; african americans; blood pressure; internet; social media…”
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Method of product placement in computer games. Qualitative research amongst Polish players by Magdalena Hofman-Kohlmeyer

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