Issue ownership in the online campaign for Dutch general elections by Joren Vrancken, Tom Dobber, Frederik Zuiderveen Borgesius

Subjects: “…political advertising…”
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The Effect of Creating a Sense of Individual and Collective Psychological Ownership of the Brand in Online Communities on Buying Behavior and Online Word-of-Mouth Advertising by Yazdan Shirmohammadi, Jahan Rajabi

Subjects: “…word-of-mouth advertising…”
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Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements by Estela Maria Hoffmann, Maria José Barbosa de Souza, Melanie Morrison, Todd Morrison

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The Impact of Advertising and Sales Performance in Mukwano Industry Kampala Branch. by Atamba, Peter

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Gıda Reklamlarına Görünmez Sınırlama: Akar Bant Uyarıları Üzerine Nitel Bir Araştırma by Seçil Deren Van Het Hof, Enes Çetinkaya

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The use of cartoon characters in brand advertising communications by G. V. Dovzhik, K. A. Arzhanova, V. N. Dovzhik

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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS by V. Zhukov, M. Zhukova

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Crossing language boundaries. The use of English in advertisements in Polish lifestyle magazines by Marta Dąbrowska

Subjects: “…multilingual advertising…”
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« Is Book Reading Doomed ? » by Claire Parfait

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IMPROVING THE EFFICIENCY OF BUSINESS COMMUNICATIONS BASED ON THE USE OF DIGITAL CHANNELS by A. Krylov, G. Kuzina, I. Golyshkova, R. Yazintsev

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ANIMALS IN ADVERTISING (LITERATURE REVIEW) by Yuliya V. Massalskaya, Anastasiya V. Nikolaeva

Subjects: “…advertising…”
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Tax Aggressiveness Determinant: Evidence on Consumer Non-Cyclicals Sector by Kurnia, Ninit Megalia Pransisca

Subjects: “…tax aggressiveness; related party transaction; advertising expenses; executive compensation.…”
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Using Facebook Ads to promote blood pressure checks among African Americans in the United States: A descriptive study by Katherine J POLAK, Jessica LC SAPP, Jennifer L SEDILLO

Subjects: “…advertising as topic; african americans; blood pressure; internet; social media…”
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Method of product placement in computer games. Qualitative research amongst Polish players by Magdalena Hofman-Kohlmeyer

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Presenting a model based on media and social networks in the management of intelligent electricity consumption by Ahmad shojaee arzaneee, Mohamad Hemati, Ali akbar Amin beydokhti

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The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions by Kreicbergs Toms

Subjects: “…advertising…”
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Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities by Abolfazl Danaei

Subjects: “…effective advertisement…”
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To Speed Our Boys Home... Produce and Conserve. Share and Play Square. Home Front Propaganda and Food during World War II: Rewriting Gender? by Hélène Le Dantec-Lowry

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Product videos “gone viral” by Lené Ehlers, Stephan van Schalkwyk

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