Beyond product placement by Bianca Wright

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Technological Tools for Knowledge Apprehension and Promotion in the Cultural and Heritage Tourism Sector: Systematic Literature Review by Jefferson Quiroz-Fabra, Alejandro Valencia-Arias, Wilmer Londoño-Celis, Vanessa García-Pineda

“…The results allow proposing a research agenda based on three key components: e-Learning as an instrument of interactive education where technologies are articulated with pedagogical aspects, dynamic marketing, and its replicability in different tourism sectors, as well as the development of advergames and the development of gamification techniques and games from the technological field and its characteristics as an evaluative tool in the field of learning.…”
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The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science. by Kristen Giombi, Catherine Viator, Juliana Hoover, Janice Tzeng, Helen W Sullivan, Amie C O'Donoghue, Brian G Southwell, Leila C Kahwati

“…The types of interactive ads evaluated included website banner and pop up ads, search engine ads, interactive TV ads, advergames, product websites, digital magazine ads, and ads on social network sites. …”
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