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    Digital Franchising in the Age of Transformation: Insights from the Motivation-Opportunity-Ability Framework

    Digital Franchising in the Age of Transformation: Insights from the Motivation-Opportunity-Ability Framework by Tung-Lai Hu, Chuang-Min Chao, Chien-Chih Wu, Chia-Hung Lin, Shu-Che Chi

    Published 2025-05-01
    Subjects: “…Motivation-Opportunity-Ability framework (MOA)…”
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